Friday, 21 September 2012



"In recente years, Munich could scarcely have taken its unofficial slogan, ""Munich Loves You". any more to heart. Some 4 million Euros has just been invested to promote Deutsche Bahn's Call a Bike scheme to get the city cycling. And strict rules on working hours, combined with 15 "holy" days, mean that Munich's workforce must take seven weeks off each year, whether they want to or not.(...)

Combone Munich's sense of tradition with an economiy driven by information technology, biotechnology and publishing sectors and you start to understand why the city's epithet "laptops and lederhosen" has stuck.

Munich is proud to mix past with future  . A stable, conservative government, which has been in power for the past 40 years, has led to numerous global corporations being based here (seven of Germany's 10 biggest, acording to DAX), rubbing shoulders with a thriving startup community.(...)

Munich aims at cutting its CO2 emissions in half by 2030 and our study indicates that even a reduction of 90 per cent would be possible by midcentury, without losing any quality of life."

MONOCLE, July 2010

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